As the World Cup kicks off this Thursday, Sofia Electric Brewing, one of Bulgaria’s leading craft breweries and part of the Neo Gravity portfolio, has introduced a special beer pack designed to bring together two passions shared by millions of fans around the world – football and great beer.

The limited-edition pack features three of the brewery’s most popular beers: its bestselling Overflow NEIPA, the well-loved Selo Pale Ale, and Tesoro, a crisp Italian-style pilsner. To complete the experience, each pack also includes one of Sofia Electric Brewing’s brand-new branded glasses.

The initiative aims to offer football enthusiasts a curated tasting experience throughout the tournament, showcasing the diversity and quality of Sofia Electric Brewing’s craft beer portfolio.

The special pack is now available through the brewery’s online store as well as in Fantastico supermarkets across Bulgaria.

Founded with a mission to elevate Bulgaria’s craft beer scene, Sofia Electric Brewing has become one of the country’s most recognizable independent breweries, known for its innovative approach, high-quality ingredients, and award-winning beer styles.

As part of the Neo Gravity portfolio, the company continues to expand its reach while strengthening its position as a leading player in the region’s growing craft beverage sector.

With the World Cup set to capture the attention of fans worldwide, Sofia Electric Brewing is inviting supporters to sit back, enjoy the matches, and discover a selection of beers crafted for memorable moments.

“Grab a pack, settle in, and enjoy the beautiful game with some beautiful beer.”